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PROGRAM0:20

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:20 · on_screen hook

“We gave Lauren Colenso-Semple 20 seconds to recap her WHOOP podcast episode...”

The opening line · 0:00 · move: other

Turns personal WHOOP data in “looking to mythbust your health? stream dr. lauren colenso-semple's whoop podcast ep now 🎧 looking to mythbust your health? s” into a behavior-change receipt, so the product output supplies the proof instead of a generic endorsement.

18.8Kviews106likes↑0.7×vs their usual post · 25.6K views28creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Earn attention with the health lesson first →
The script, step by step3 lines
The script3 lines · @whoop
  1. 0:00I'm Dr. Lauren Colenso-Simple, Kristen and I just recorded an episode on fitness, myths and misinformation.
  2. 0:06We talked training for women, parry menopause, cycle syncing, and the difference in exercise and recovery for general health and elite athletes.
  3. 0:17Check out the podcast on Apple Spotify and YouTube.
0
Where this post sitsthe repetition is the proof
Runs the playbook
Earn attention with the health lesson first

Open on one achievable health behavior, explain why it matters, and let WHOOP data arrive as the mechanism or receipt after the lesson has earned attention.

WHOOP editors and health creators translating small sleep, hydration, movement and recovery choices into useful native advice · 28 creators · 78 posts

Native story with late product insertion
Open the full playbook →
program18.8K@whoopprogram27M@whoop3.8M@alieurquhartprogram888.1K@thekingofchemo

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →