0:06Plays here · Open on tiktok ↗
UnknownOfficial owned account (“Locket”, @locketcamera); owned publishing does not by itself prove a creator payment relationship. A current official post shows a `Locket Leader` invite promising `Free Locket Gold`, `Trying new features early`, `Getting $$ for sharing Locket`, and `Exclusive merch drops`; this proves the program offer, not a paid deal for the owned account or every leader post.0:06 · on_screen hook
“when my friend opens her homescreen to a random selfie of me (I added locket to her phone while she was sleeping)”
The opening line · 0:00 · move: pov
Turns access to a named creator on Locket into the hook, making the username, launch moment and add-me action the product demo and CTA at once.
16.5Kviews813likes↑0.7×vs their usual post · 24.3K views10creators ran this script
@Locket · 478.3K followers · 29 of 30 recent posts mention Locket · creator page →
The script1 lines · @Locket
- 0:00Wait, what's this?
Runs the playbook
Turn creator access into the product demo
Promise behind-the-scenes access, publish the creator's Locket username, then make “add me” the acquisition action.
Teen creators and Locket's owned launch account opening limited fan access inside the app · 10 creators · 21 posts
Open the full playbook →
this post · other creators who ran it
@Lockettiktok · 478.3K followers · median 24.3K views · n=60best post6.3M259×views · for LocketUnknown Official owned account (“Locket”, @locketcamera); owned publishing does not by itself prove a creator payment relationship. A current official post shows a `Locket Leader` invite promising `Free Locket Gold`, `Trying new features early`, `Getting $$ for sharing Locket`, and `Exclusive merch drops`; this proves the program offer, not a paid deal for the owned account or every leader post.Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →