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PROGRAM1:00

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”1:00 · spoken hook

“The Tour de France is way more than people just riding bikes.”

The opening line · 0:00 · move: contrarian

Uses “we're almost a week into @Le Tour de France... new to the tour? give us 60 sec, and we've got you covered 🚴 we're almost a we” to make WHOOP part of a concrete training or health story rather than presenting the wearable as an isolated product feature.

22.6Kviews128likes↑0.9×vs their usual post · 25.6K views18creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Turn elite performance into live telemetry →
The script, step by step27 lines
The script27 lines · @whoop
  1. 0:00The Tour de France is way more than people just riding bikes.
  2. 0:03Here's everything you need to know in under 60 seconds.
  3. 0:05The last three weeks, 21 stages, two rest days,
24 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Turn elite performance into live telemetry

Start with the athlete moment the audience already cares about, reveal the heart-rate or recovery layer, and make WHOOP the instrument that exposes what spectators could not see.

Partner athletes, sports publishers and WHOOP's own account attaching biometric data to competition and training moments · 18 creators · 45 posts

Native story with late product insertion
Open the full playbook →
program22.6K@whoopprogram2M@psg_femininesprogram888.1K@thekingofchemoprogram652.5K@thekingofchemo

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →