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PROGRAM0:40

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:40 · on_screen hook

“TikTok who to watch in the 2026 Tour de France”

The opening line · 0:00 · move: list

Places WHOOP inside the live performance story “@Le Tour de France starts tomorrow, let us know who you’re keeping an eye on 👀🚴 @Le Tour de France starts tomorrow, let us kn,” borrowing the athlete moment while keeping post-level relationship evidence separate.

16.9Kviews187likes↑0.7×vs their usual post · 25.6K views18creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Turn elite performance into live telemetry →
The script, step by step13 lines
The script13 lines · @whoop
  1. 0:00If you're watching Tour de France this year, here are three loop athletes you need to know.
  2. 0:04First up is Tare Pagachar, already a four-time Tour de France champion.
  3. 0:08He's chasing a historic fifth title this year, known for attacking when no one expects it.
10 more linesmembers read and copy every script on the site
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Where this post sitsthe repetition is the proof
Runs the playbook
Turn elite performance into live telemetry

Start with the athlete moment the audience already cares about, reveal the heart-rate or recovery layer, and make WHOOP the instrument that exposes what spectators could not see.

Partner athletes, sports publishers and WHOOP's own account attaching biometric data to competition and training moments · 18 creators · 45 posts

Native story with late product insertion
Open the full playbook →
program16.9K@whoopprogram2M@psg_femininesprogram888.1K@thekingofchemoprogram652.5K@thekingofchemo

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →