PROGRAM1:01

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”1:01 · on_screen hook

“Forget the rest Inject the test”

The opening line · 0:00 · move: other

Leads with useful health education in “june is #menshealthmonth so just a reminder to fact check ya tiktok health tips with your doctor before proceeding 🛑🩺 june is” and earns attention before WHOOP becomes the mechanism behind the advice.

18.4Kviews151likes↑0.7×vs their usual post · 25.6K views28creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Earn attention with the health lesson first →
The script, step by step11 lines
The script11 lines · @whoop
  1. 0:00Starting with Larry Wheels, very well known steroid abuser. He's been very outspoken just
  2. 0:07like a lot of other competitive bodybuilders about all of the negative side effects that
  3. 0:13happened to him as a result of early and frequent abuse of compounds like testosterone.
8 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Earn attention with the health lesson first

Open on one achievable health behavior, explain why it matters, and let WHOOP data arrive as the mechanism or receipt after the lesson has earned attention.

WHOOP editors and health creators translating small sleep, hydration, movement and recovery choices into useful native advice · 28 creators · 78 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →