PROGRAM1:05

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”1:05 · on_screen hook

“How well did Rory McIlroy control his heart rate on 18? 😮‍💨⛳”

The opening line · 0:00 · move: question

Leads with useful health education in “Rory McIlroy is champion again. This is what the final hole did to his heart rate… Rory McIlroy is champion again. This is wh” and earns attention before WHOOP becomes the mechanism behind the advice.

16.7Kviews449likes↑0.7×vs their usual post · 25.6K views18creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Turn elite performance into live telemetry →
The script, step by step11 lines
The script11 lines · @whoop
  1. 0:00Rory macaroni just won the Master's again, but his heart rate on 18 tells the real story.
  2. 0:05He was up two strokes as he stepped into the tee box at 18, green jacket on the line,
  3. 0:10and it starts going sideways. Driver in hand, he sends it.
8 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Turn elite performance into live telemetry

Start with the athlete moment the audience already cares about, reveal the heart-rate or recovery layer, and make WHOOP the instrument that exposes what spectators could not see.

Partner athletes, sports publishers and WHOOP's own account attaching biometric data to competition and training moments · 18 creators · 45 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →