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PROGRAM0:34

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:34 · spoken hook

“Put a finger down if you're a woman, put a finger down if your energy shifts from week to week.”

The opening line · 0:00 · move: command

Uses “Your body changes. Your support should too. Menstrual Cycle Insights and Pregnancy Insights help WHOOP adapt—whatever phase y” to make WHOOP part of a concrete training or health story rather than presenting the wearable as an isolated product feature.

16.8Kviews101likes↑0.7×vs their usual post · 25.6K views28creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Earn attention with the health lesson first →
The script, step by step6 lines
The script6 lines · @whoop
  1. 0:00Put a finger down if you're a woman, put a finger down if your energy shifts from week to week.
  2. 0:06Put a finger down if your body sends you signals before things actually feel all.
  3. 0:10Put a finger down if you've noticed patterns, but no one has ever connected the dots for you.
3 more linesmembers read and copy every script on the site
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Where this post sitsthe repetition is the proof
Runs the playbook
Earn attention with the health lesson first

Open on one achievable health behavior, explain why it matters, and let WHOOP data arrive as the mechanism or receipt after the lesson has earned attention.

WHOOP editors and health creators translating small sleep, hydration, movement and recovery choices into useful native advice · 28 creators · 78 posts

Native story with late product insertion
Open the full playbook →
program16.8K@whoopprogram27M@whoop3.8M@alieurquhartprogram888.1K@thekingofchemo

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →