PAID0:38

Plays here · Open on tiktok ↗

Paid post“#sponsored” — https://www.tiktok.com/@michaeldean2.0/video/75856370699348902540:38 · spoken hook

“At first glance, this trail mix doesn't look like much, but it's low-key a powerhouse for energy,”

The opening line · 0:00 · move: result

Frames “Superfood trail mix @Cal AI makes tracking food easy. Use code DEAN f” as a creator claim, supports it with low-visibility product proof, then closes with a link CTA.

423.3Kviews67.5Klikes↑22.3×vs their usual post · 19K views8creators ran this script

@michaeldean2.0 · — followers · 0 of 30 recent posts mention Cal AI · creator page →

Playbook · Food entertainment, calorie layer →
The script, step by step6 lines
The script6 lines · @michaeldean2.0
  1. 0:00At first glance, this trail mix doesn't look like much, but it's low-key a powerhouse for energy,
  2. 0:06focus, and overall health. And here's why. Cacao nibs are loaded with antioxidants and magnesium,
  3. 0:14which support blood flow, brain function, and steady energy. Goji berries bring in antioxidants,
3 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Food entertainment, calorie layer

Lead with a craveable, funny or excessive meal, preserve the creator's normal tasting routine, and make Cal AI the quiet measurement layer through a scan, macro overlay or caption code.

Food, mukbang and fitness creators who make the meal the entertainment rather than opening with an app pitch · 8 creators · 11 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@michaeldean2.0tiktok · — followers · median 19K views · n=60best post423.3K22.3×views · for Cal AIPaid post “#sponsored” — https://www.tiktok.com/@michaeldean2.0/video/7585637069934890254Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →