PROGRAM0:44

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:44 · on_screen hook

“Top 5 Countries Reporting Alcohol Consumption in 2025”

The opening line · 0:00 · move: list

Uses “Our founder and CEO @Will Ahmed takes a guess at which five countries consumed the most alcohol this year — let’s see how he ” to make WHOOP part of a concrete training or health story rather than presenting the wearable as an isolated product feature.

33.7Kviews491likes↑1.3×vs their usual post · 25.6K views28creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Earn attention with the health lesson first →
The script, step by step24 lines
The script24 lines · @whoop
  1. 0:00What five countries do you think reported the highest alcohol consumption in 2025?
  2. 0:05I got to go with Ireland.
  3. 0:07That is incorrect.
21 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Earn attention with the health lesson first

Open on one achievable health behavior, explain why it matters, and let WHOOP data arrive as the mechanism or receipt after the lesson has earned attention.

WHOOP editors and health creators translating small sleep, hydration, movement and recovery choices into useful native advice · 28 creators · 78 posts

Open the full playbook →

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Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →