PROGRAM0:26

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:26 · on_screen hook

“Year in Review You didn’t just show up — you made it”

The opening line · 0:00 · move: reveal

Uses “It’s back. The most anticipated moment of the year — WHOOP Year in Review 2025. This is what we built together. Now go see ho” to make WHOOP part of a concrete training or health story rather than presenting the wearable as an isolated product feature.

20.7Kviews119likes↑0.8×vs their usual post · 25.6K views13creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Let members prove the transformation →
The script, step by step4 lines
The script4 lines · @whoop
  1. 0:00TikTok Year in Review @whoop
  2. 0:03didn’t just show up you made it @whoop
  3. 0:14Your progress, your story, your year Club
1 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Let members prove the transformation

Open on the before-and-after consequence, preserve the member's own language, and use the WHOOP record as evidence that the behavior change persisted.

WHOOP editors and everyday training creators turning health setbacks, progress and second chances into first-person proof · 13 creators · 23 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →