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PROGRAM0:06

Plays here · Open on tiktok ↗

programPublic post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”0:06 · spoken hook

“BREAKING NEWS WHOOP DOES NOT GO ON YOUR ANKLE”

The opening line · 0:00 · move: contrarian

Uses “🚨BIG UPDATE🚨 share with someone who needs to know please #whoop #howtowearit 🚨BIG UPDATE🚨 share with someone who needs to kno” to make WHOOP part of a concrete training or health story rather than presenting the wearable as an isolated product feature.

650.9Kviews13.7Klikes↑25.5×vs their usual post · 25.6K views4creators ran this script

@whoop · 388.9K followers · 30 of 30 recent posts mention WHOOP · creator page →

Playbook · Make the wearable a style object →
The script, step by step1 steps
1Correct the behaviorcreator-claimcta · follow0:01–0:06
Correct the behavior at 0:010:01
Correct the behavior at 0:030:03
Correct the behavior at 0:030:03
Correct the behavior at 0:050:05
Correct the behavior at 0:060:06
0:01BREAKING NEWS WHOOP DOES NOT GO ON YOUR ANKLE

The fake-news treatment turns a placement correction into a visual joke the audience can repeat.

0:03BREAKING NEWS WHOOP DOES NOT GO
0:05WHOOP DOES NOT GO ON YOUR ANKLE
Where this post sitsthe repetition is the proof
Anchors the playbook
Make the wearable a style object

Treat the band like a drop or styling choice, demonstrate the physical change on screen, and let identity carry a product category that could otherwise look purely technical.

WHOOP product editors, fashion collaborators and training creators showing how bands, apparel and placement fit a routine · 4 creators · 23 posts

Desirable object to purchase
Open the full playbook →
program650.9K@whoopPaid post399.2K@imdanielsimmonsprogram228.6K@whoopprogram87.6K@whoop

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@whooptiktok · 388.9K followers · median 25.6K views · n=60best post27M1.1K×views · for WHOOPprogram Public post carries program evidence: “Sit down with our founder & CEO, @Will Ahmed, as he opens up about his daily routines with WHOOP, the biggest lessons he’s learned about health, and the vision that drives him and ”Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →