PROGRAM1:15

Plays here · Open on instagram ↗

programPublic post uses the named relationship “#OuraPartner”. https://www.instagram.com/reel/DW9TkcCjrix/1:15 · spoken hook

“To all my fellow nurses and health care workers, you guys are no stranger to long shifts in the”

The opening line · 0:00 · move: problem

Turns an Oura score or trend into a personal behavior-change story, making the data consequential before explaining the wearable.

343Kviews7.7Klikes↑1.2×vs their usual post · 6.7K likes155creators ran this script

@Katie 🌙 · — followers · creator page →

Playbook · Score → behavior change →
The script, step by step7 steps
1Rent the audience identityresult-first0:00–0:05
Rent the audience identity at 0:000:00
Rent the audience identity at 0:000:00
Rent the audience identity at 0:010:01
Rent the audience identity at 0:020:02
Rent the audience identity at 0:030:03
Rent the audience identity at 0:040:04
0:00To all my fellow nurses and health care workers, you guys are no stranger to long shifts in the

Names the exact high-strain cohort before mentioning a product.

2Price the hidden cost0:05–0:10
Price the hidden cost at 0:050:05
Price the hidden cost at 0:060:06
Price the hidden cost at 0:070:07
Price the hidden cost at 0:080:08
0:05mental and physical toll it can take on your mind and body. I've been using an aura ring for the

Turns shift work into a body-level problem the ring can measure.

3Earn authority with tenure0:10–0:16
Earn authority with tenure at 0:110:11
0:10last three years to gain a better understanding of how my body operates. My aura ring measures

Three years of use makes the coming recommendation feel lived rather than launched.

4Expand the data surface0:16–0:33
Expand the data surface at 0:090:09
3 lines · members
5Make the habit visible0:33–0:39
Make the habit visible at 0:320:32
1 lines · members
6Turn score into decision0:39–1:06
Turn score into decision at 0:430:43
5 lines · members
7Close with cohort accesscta · link1:06–1:15
Close with cohort access at 1:041:04
Close with cohort access at 1:151:15
2 lines · members
11 more linesmembers read and copy every script on the site
Where this post sitsthe repetition is the proof
Anchors the playbook
Score → behavior change

Lead with the consequence—bad sleep, a cycle shift or low readiness—then show how an Oura score changed the next decision.

Health, fitness and fertility creators with a lived Oura trend · 155 creators · 189 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Katie 🌙instagram · — followers · median 6.7K likes · n=30best post343K1.2×views · for Ouraprogram Public post uses the named relationship “#OuraPartner”. https://www.instagram.com/reel/DW9TkcCjrix/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →