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Paid postExact post carries “Properly Disclosed Sponsorship: working hard today with my bud Mark Wahlberg and my friends over at @hallowapp to promote this year’s Pray40 Lenten challenge”: “Happy Ash Wednesday and a blessed Lent my friends 💜🙏🏽 Been working hard today with my bud Mark Wahlberg and my friends over at @hallowapp to promote t” — https://www.instagram.com/jonathanroumieofficial/reel/DU6nJknj6ZO/1:35 · spoken hook

“So tell me, Father, why should we choose you to be part of how those let challenge this year?”

The opening line · 0:00 · move: question

Uses a recognizable faith voice in “Happy Ash Wednesday and a blessed Lent my friends 💜🙏🏽 Been working hard today with my bud Mark Wahlberg and my friends over at @hallowapp to prom” as the invitation into Hallow, then converts borrowed authority into a seasonal prayer action.

434.9Kviews13.2Klikes↑0.3×vs their usual post · 42.4K likes11creators ran this script

@Jonathan Roumie · 4.2M followers · creator page →

Playbook · Concentrate celebrity reach on the seasonal starting gun →
The script, step by step13 lines
The script13 lines · @Jonathan Roumie
  1. 0:00So tell me, Father, why should we choose you to be part of how those let challenge this year?
  2. 0:05Oh, I'm Father Mike. I'm the host of Bible in a year. I really love Jesus. And yeah, I think I'd make a great addition to the challenge.
  3. 0:13We would make a great addition to the two. Yeah, sorry. Sorry. Yeah, we would make a great addition to the challenge.
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Where this post sitsthe repetition is the proof
Runs the playbook
Concentrate celebrity reach on the seasonal starting gun

Make the first day of Lent feel like a coordinated cultural event by letting several recognizable believers deliver the same prayer invitation in their own voice.

Actors, musicians and athletes publishing disclosed Pray40 invitations together on Ash Wednesday · 11 creators · 16 posts

Shared brief, creator remix
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Paid post434.9K@Jonathan Roumieambassador12.5M@Mark WahlbergPaid post950.7K@Chris PrattPaid post859K@Jessie James Decker

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Who made ittheir public relationship signal, and the receipt for it
@Jonathan Roumieinstagram · 4.2M followers · median 42.4K likes · n=30best post434.9K0.3×views · for HallowPaid post Exact post carries “Properly Disclosed Sponsorship: working hard today with my bud Mark Wahlberg and my friends over at @hallowapp to promote this year’s Pray40 Lenten challenge”: “Happy Ash Wednesday and a blessed Lent my friends 💜🙏🏽 Been working hard today with my bud Mark Wahlberg and my friends over at @hallowapp to promote t” — https://www.instagram.com/jonathanroumieofficial/reel/DU6nJknj6ZO/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →