PAID0:37Plays here · Open on instagram ↗
“Look y'all, I've been looking for a while now to find ways to get close up to God.”
The opening line · 0:00 · move: problem
Uses a recognizable faith voice in “Just got locked in with the Hallow app for Lent. Forty days of prayer, power, and purpose. Forty days of being better than yesterday. Let’s go. @” as the invitation into Hallow, then converts borrowed authority into a seasonal prayer action.
@@COACHPRIME · 5.5M followers · creator page →
- 0:00Look y'all, I've been looking for a while now to find ways to get close up to God.
- 0:04Wow, I gotta get close. I just need that intimacy. I just need that together,
- 0:09the unity that all of that. I finally found it. And it's just in time for Lent.
Make the first day of Lent feel like a coordinated cultural event by letting several recognizable believers deliver the same prayer invitation in their own voice.
Actors, musicians and athletes publishing disclosed Pray40 invitations together on Ash Wednesday · 11 creators · 16 posts
Open the full playbook →Paid post171K@@COACHPRIME
ambassador12.5M@Mark Wahlberg
Paid post950.7K@Chris Pratt
Paid post859K@Jessie James Deckerthis post · other creators who ran it
@@COACHPRIMEinstagram · 5.5M followers · median 8.4K likes · n=30best post173.6K0.7×views · for HallowPaid post Exact post carries “Properly Disclosed Sponsorship: #HallowPartner”: “Please know that Prayer changes things, but it’s first established by RELATIONSHIP vertically & then horizontally. @hallowapp #HallowPartner”Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →