PAID0:40Plays here · Open on instagram ↗
“Hey guys, Chris Pratt here. Now you all know about the Hello Prayer app.”
The opening line · 0:00 · move: story
Uses a recognizable faith voice in “It is time, Lent is here, and this year I’ll be back on @hallowapp leading the Fasting Friday challenges again alongside @markwahlberg. Forty day” as the invitation into Hallow, then converts borrowed authority into a seasonal prayer action.
@Chris Pratt · 43.4M followers · creator page →
- 0:00Hey guys, Chris Pratt here. Now you all know about the Hello Prayer app. Well, this lent
- 0:04we're doing something pretty incredible. It's a 40-day prayer challenge for every day with lent
- 0:09with Jonathan Roombie, Mark Walberg, Father Mike Schmitz. And of course, yours truly.
Make the first day of Lent feel like a coordinated cultural event by letting several recognizable believers deliver the same prayer invitation in their own voice.
Actors, musicians and athletes publishing disclosed Pray40 invitations together on Ash Wednesday · 11 creators · 16 posts
Open the full playbook →Paid post950.7K@Chris Pratt
ambassador12.5M@Mark Wahlberg
Paid post859K@Jessie James Decker
Paid post813.5K@Gwen Stefanithis post · other creators who ran it
@Chris Prattinstagram · 43.4M followers · median 83.4K likes · n=30best post1.2M0.9×views · for HallowPaid post Exact post carries “Properly Disclosed Sponsorship: is paid partnership flag”: “Happy Easter everyone! Today we celebrate Jesus and how are we doing that? Through prayer. I pray every day on @hallowapp. What’s holding you back? Go”Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →