PAID0:35Plays here · Open on instagram ↗
“I have been listening to you, I don't even know how many years, I don't even know how”
The opening line · 0:00 · move: story
Uses a recognizable faith voice in “Joining @jeffcavins this Lent on the @hallowapp as part of their prayer challenge leading up to Easter - a meaningful conversation about faith an” as the invitation into Hallow, then converts borrowed authority into a seasonal prayer action.
@Gwen Stefani · 17.5M followers · creator page →
- 0:00I have been listening to you, I don't even know how many years, I don't even know how
- 0:04I found the app, like obviously it was just scrolling and I just clicked on it and I
- 0:10kind of be honest when I started on the app I was like this is weird. Why is Jesus
Make the first day of Lent feel like a coordinated cultural event by letting several recognizable believers deliver the same prayer invitation in their own voice.
Actors, musicians and athletes publishing disclosed Pray40 invitations together on Ash Wednesday · 11 creators · 16 posts
Open the full playbook →Paid post813.5K@Gwen Stefani
ambassador12.5M@Mark Wahlberg
Paid post950.7K@Chris Pratt
Paid post859K@Jessie James Deckerthis post · other creators who ran it
@Gwen Stefaniinstagram · 17.5M followers · median 57.4K likes · n=30best post813.5K0.3×views · for HallowPaid post Exact post carries “Properly Disclosed Sponsorship: is paid partnership flag”: “Joining @jeffcavins this Lent on the @hallowapp as part of their prayer challenge leading up to Easter - a meaningful conversation about faith and pra” — https://www.instagram.com/gwenstefani/reel/DU50YV8ESku/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →