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PROGRAM1:03

Plays here · Open on instagram ↗

programPublic post carries program evidence: “WHOOP has announced a multiyear global creative partnership with British designer Samuel Ross MBE and his studio SR_A, launching PROJECT TERRAIN, a design-led initiative that expan” — https://www.instagram.com/_shawn_adams_/reel/DTz3t0Hjdj_/1:03 · on_screen hook

“Samuel Ross is the new Global Creative Director of WHOOP”

The opening line · 0:00 · move: reveal

Turns personal WHOOP data in “WHOOP has announced a multiyear global creative partnership with British designer Samuel Ross MBE and his studio SR_A, launch” into a behavior-change receipt, so the product output supplies the proof instead of a generic endorsement.

6.8Kviews148likes↑0.8×vs their usual post · 190 likes4creators ran this script

@_shawn_adams_ · — followers · creator page →

Playbook · Make the wearable a style object →
The script, step by step19 lines
The script19 lines · @_shawn_adams_
  1. 0:00Recently, Samuel Ross has been named the global creative director of WUP.
  2. 0:04So a little like human performance company WUP have appointed a cold wool founder Samuel
  3. 0:08Ross to deliver a multi-year partnership titled "Project to Rain".
16 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the wearable a style object

Treat the band like a drop or styling choice, demonstrate the physical change on screen, and let identity carry a product category that could otherwise look purely technical.

WHOOP product editors, fashion collaborators and training creators showing how bands, apparel and placement fit a routine · 4 creators · 23 posts

Desirable object to purchase
Open the full playbook →
program6.8K@_shawn_adams_program650.9K@whoopPaid post399.2K@imdanielsimmonsprogram228.6K@whoop

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@_shawn_adams_instagram · — followers · median 190 likes · n=30best post6.8K0.8×views · for WHOOPprogram Public post carries program evidence: “WHOOP has announced a multiyear global creative partnership with British designer Samuel Ross MBE and his studio SR_A, launching PROJECT TERRAIN, a design-led initiative that expan” — https://www.instagram.com/_shawn_adams_/reel/DTz3t0Hjdj_/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →