PROGRAM0:10

Plays here · Open on instagram ↗

programPublic post carries program evidence: “For years, I’ve said our goal was to build the Ferrari of health wearables. Now @whoop is partnering with @scuderiaferrari to help unlock human performance at the highest level. St” — https://www.instagram.com/willahmed/reel/DTsuk7CDN3z/0:10 · caption hook

“For years, I’ve said our goal was to build the Ferrari of health wearables. Now @whoop is partnering with @scuderiaferrari to help unlock human performance at the highest level. Starting in the 2026 season, WHOOP is becoming the Official Health and Fitness Wearable Partner and Team Partner of Scuderia Ferrari HP. Onwards 👊🏼”

The opening line · 0:00 · move: none

Places WHOOP inside the live performance story “For years, I’ve said our goal was to build the Ferrari of health wearables. Now @whoop is partnering with @scuderiaferrari to,” borrowing the athlete moment while keeping post-level relationship evidence separate.

76.2Kviews3Klikes↑0.9×vs their usual post · 3.3K likes4creators ran this script

@willahmed · — followers · creator page →

The script, step by step0 lines

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Frame 1Frame 2Frame 3Frame 4Frame 5Frame 6
Where this post sitsthe repetition is the proof
Runs the playbook
Make the wearable a style object

Treat the band like a drop or styling choice, demonstrate the physical change on screen, and let identity carry a product category that could otherwise look purely technical.

WHOOP product editors, fashion collaborators and training creators showing how bands, apparel and placement fit a routine · 4 creators · 23 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@willahmedinstagram · — followers · median 3.3K likes · n=30best post76.2K0.9×views · for WHOOPprogram Public post carries program evidence: “For years, I’ve said our goal was to build the Ferrari of health wearables. Now @whoop is partnering with @scuderiaferrari to help unlock human performance at the highest level. St” — https://www.instagram.com/willahmed/reel/DTsuk7CDN3z/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →