2:42Plays here · Open on instagram ↗
UnknownPublic post visibly names or tags Oura; the commercial relationship is not disclosed. https://www.instagram.com/reel/DSdFHjmkYT6/2:42 · spoken hook
“Get ready with me to shoot our pregnancy announcement photos and maybe a little video.”
The opening line · 0:00 · move: story
Turns an Oura score or trend into a personal behavior-change story, making the data consequential before explaining the wearable.
48.7Kviews3.2Klikes↑0.5×vs their usual post · 5.8K likes155creators ran this script
@Carolynn Rowland Shada · 175.5K followers · 0 of 12 recent posts mention Oura · creator page →
The script31 lines · @Carolynn Rowland Shada
- 0:00Get ready with me to shoot our pregnancy announcement photos and maybe a little video.
- 0:06My gosh, I'm pregnant. I can't believe it. I think I forget sometimes now that I have a toddler
- 0:11because my life revolves around him. So nice to be able to start talking about it because
28 more linesmembers read and copy every script on the site
Runs the playbook
Score → behavior change
Lead with the consequence—bad sleep, a cycle shift or low readiness—then show how an Oura score changed the next decision.
Health, fitness and fertility creators with a lived Oura trend · 155 creators · 189 posts
Open the full playbook →48.7K@Carolynn Rowland Shada
1.3M@Bill Maeda
360K@Karoline Firmino | Digital Influencer
program343K@Katie 🌙this post · other creators who ran it
@Carolynn Rowland Shadainstagram · 175.5K followers · median 5.8K likes · n=30best post48.7K0.5×views · for OuraUnknown Public post visibly names or tags Oura; the commercial relationship is not disclosed. https://www.instagram.com/reel/DSdFHjmkYT6/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →