0:09Plays here · Open on instagram ↗
““why do you walk so much””
The opening line · 0:00 · move: question
Answers “why do you walk so much” with four Strava activity receipts, using distance and time logs to make an otherwise personal mental-health claim concrete.
@courtney govan · 339.3K followers · 0 of 12 recent posts mention Strava · creator page →
- 0:00“why do you walk so much”
- 0:03girl its for my sanity · a goodwill burrito · Distance 9.25 mi · Time 3h 22m · STRAVA
- 0:04girl its for my sanity · blue blue blue walk · Distance 4.50 mi · Elev Gain 162 ft · Time 1h 37m · STRAVA
Open on the athlete's own result, reveal the Strava receipt behind it, and let a personal statistic carry both the story and the product proof.
Runners turning Year in Sport, personal bests, and activity overlays into social proof of consistency · 26 creators · 28 posts
Open the full playbook →this post · other creators who ran it
@courtney govaninstagram · 339.3K followers · median 369 likes · n=30best post3.8K0.3×views · for StravaUnknown Public caption says “there is NOTHING like my @strava therapy walks” — https://www.instagram.com/p/DRwLl4NkZI2/ . This proves attribution, but no qualifying public commercial relationship evidence was captured.Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →


