PAID1:10

Plays here · Open on instagram ↗

Paid postPublic post carries paid evidence: “2026 goals officially loading… ✨ I got a full performance breakdown from my @whoop and I’m walking into the new year with a plan backed by data 🌟 WHOOP’s Cyber sale is LIVE & there” — https://www.instagram.com/caityviant/reel/DRRSknRgQVM/1:10 · spoken hook

“It is officially that time of year where we start to set goals and intentions for the new year”

The opening line · 0:00 · move: story

Leads with useful health education in “2026 goals officially loading… ✨ I got a full performance breakdown from my @whoop and I’m walking into the new year with a p” and earns attention before WHOOP becomes the mechanism behind the advice.

30.7Kviews630likes↑0.8×vs their usual post · 764 likes28creators ran this script

@caityviant · — followers · creator page →

Playbook · Earn attention with the health lesson first →
The script, step by step18 lines
The script18 lines · @caityviant
  1. 0:00It is officially that time of year where we start to set goals and intentions for the new year
  2. 0:03and take a look back at how our year played out. As someone who spent quite a few months
  3. 0:07of this year training for some big races and with some huge goals already in place for 2026,
15 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Earn attention with the health lesson first

Open on one achievable health behavior, explain why it matters, and let WHOOP data arrive as the mechanism or receipt after the lesson has earned attention.

WHOOP editors and health creators translating small sleep, hydration, movement and recovery choices into useful native advice · 28 creators · 78 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@caityviantinstagram · — followers · median 764 likes · n=30best post35.8K1.2×views · for WHOOPPaid post Public post carries paid evidence: “2026 goals officially loading… ✨ I got a full performance breakdown from my @whoop and I’m walking into the new year with a plan backed by data 🌟 WHOOP’s Cyber sale is LIVE & there” — https://www.instagram.com/caityviant/reel/DRRSknRgQVM/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →