MenuFit

MenuFit separates creator production from creator distribution. Its official program says creators may submit videos privately instead of posting them, that every approved video is tested as a Meta ad, and that creators earn 10% of ad spend; a second public program pays by posted views.

In the current sample, Meta Ad Library's exact-phrase search showed about 350 results: 98 visible summary cards represented 248 creative-and-text variants, including 46 `Sponsored` cards naming 10 creators and 53 brand-only dark-post cards.

Publicly, Cole Kosco ran 33 current exact TikToks in just over a month, repeating the same macro shock → restaurant swap → late MenuFit reveal; 20 of his latest 30 feed posts mentioned MenuFit. The program proves participation, not payment on each public post, so Cole remains `program`; the Meta creators are `paid` only where the platform itself says `Sponsored`.

Brand-only dark posts and unresolved native URLs remain in the research ledger instead of being fabricated as public posts.