The retained sample contains 140 fully audited posts from 140 creators: 113 on YouTube and 27 on TikTok. It is a workflow-education system more than a lifestyle-influencer roster—115 posts keep Hedra at high visibility, repeatedly turning one source image plus audio into a speaking or singing character, often inside a larger ChatGPT, Midjourney, ElevenLabs, or CapCut stack.
The commercial layer is narrow but verifiable: 10 creator relationships are affiliate, 5 are paid, and 1 is an explicit ambassador; 60 are positively organic and 64 remain unknown rather than being inferred. Hedra's public Ambassador Program reinforces the same behavior with premium access, credits, media kits, community and 15% commission for up to 12 months, but the sample supports claims about this retained set, not the whole market.