The current sample shows an owned-social engine, not a conventional influencer push: 360 of 361 audited current posts come from `@finchcare`, and the repeatable move is to open on a chore, bad day or familiar coping ritual before revealing the birb, rainbow stones or app check-in as the reward.
That simple emotional exchange produced 60.3M observed views in the audited sample, including 11 posts above 500K views and three above 100K likes. Finch does have a public Creator Program application and a large active Meta-ad creative operation, but neither proves that the 63 current external YouTube reviews and tutorials are paid; those relationships remain `unknown`, and a shared-IP YouTube bot gate kept them metadata-only after one real canary.
Historical dedicated UGC was excluded because it stopped in 2023. This is a current, exact sample rather than a census, and it separates owned distribution, external creators, the open program and paid creative instead of collapsing them into one relationship.